Time for a name change?

For the discussion of topics related to the conservation, cultivation, propagation and exhibition of cacti & other succulents.
Forum rules
For the discussion of topics related to the conservation, cultivation, propagation and exhibition of cacti & other succulents only.

Please respect all forum members opinions and if you can't make a civil reply, don't reply!
Chez2
BCSS Member
Posts: 175
Joined: 01 Oct 2018
Branch: SHEFFIELD
Country: United Kingdom
Role within the BCSS: Committee member

Re: Time for a name change?

Post by Chez2 » Fri Jan 11, 2019 11:44 am

el48tel wrote:
Thu Jan 10, 2019 1:55 pm
Chez2 wrote:
Thu Jan 10, 2019 11:54 am
I keep a few cacti but succulents are my main focus. Cactus world does seem very dated but the word 'journal' makes me think it may be a bit 'dry', something a bit too detailed for the average hobby plant keeper. I do read technical books from cover to cover but the word journal would still make me think twice.

When doing a re brand a lot of companies use something quite catchy so its memorable and a talking point. I'm not always a fan of this myself but I have noticed the younger generation who have recently taken up the hobby use their plants in a more playful way. They make designs and fairy gardens with their collections. The pots are often shaped like animals or are brightly coloured. If it was just for cactus and appealing to the younger generation I might have suggested 'Spike' as a name for the publication. I'm struggling for something to include cacti and succulents that strikes a balance.
Rebranding --- an excuse for a PR/Marketing company to make a large sum of money out of the Society (and the last large sum spent on the IT system seems not to have come to fruition). the new name will be catchy and take us into the 20s, when ............. another re-brand will be required to take us the next decade!
I never stated paying a PR company to rebrand. Some branding will stand the test of time, some doesn't.

We have run our own business for ten years. Our logo and website were looking a bit dated so we did a bit of a re brand. We did it ourselves. We only paid a print company to print new business cards, flyers, promotional gifts etc and a web designer to put our new style website together. We have had compliments from employees / potential customers of large corporate companies about our branding.
User avatar
el48tel
BCSS Member
Posts: 773
Joined: 04 Aug 2018
Branch: LEEDS
Country: UK
Role within the BCSS: Member

Re: Time for a name change?

Post by el48tel » Fri Jan 11, 2019 3:15 pm

Never said that you did!

All I did indicate is that re-brand costs money ... and for many professional organisations like the BCSS who employ a pro branding team ......
Continuing a journey of discovery as I grow cactus seeds and offsets, and discover all kinds of wonderful plants in Cactus Nurseries. Just love Echinopsis, Lithops, Aeoniums and Gymnocalycium .... and....and .... now discovering Rebutia (thought I'd never bother having lost one a winter ago) and Sulcorebutia and Aylostera .... from where did those Echinocereus plants arrive?
User avatar
BrianMc
BCSS Member
Posts: 2805
Joined: 11 Jan 2007
Branch: GLASGOW
Country: scotland
Role within the BCSS: Branch Vice Chair
Location: near Glasgow, Scotland

Re: Time for a name change?

Post by BrianMc » Fri Jan 11, 2019 4:00 pm

To some people 2006 might seem like ages ago....”oh so last century!” 🤔....almost.
I wasn’t really in favour of the name change the first time round. I have got plants sown before that that haven’t even thought of flowering yet! so surely it’s a little early to start changing names again!
The first thing I learned when growing cacti and succulents was patience.....when you take up growing c&s you are in it for the long haul so why lose faith in the title so soon?

Anyway, just to play along and my main reason for posting.....
How about......

SucculentWorld. One word!

It’s kind of catchy in a naughties way and encompasses all our favoured plants 😉
...apart from maybe desert growing bromeliads and some winter growing bulbs 🤔

If that is not future looking enough how about.....
FatPlants one word 😉

Or is this too politically incorrect 😜
Especially interested in Mesembs. small Aloes and South African miniatures and bulbs.
Keen propagator and compulsive 'tickler'!
Instagram #myscottishgreenhouse
User avatar
el48tel
BCSS Member
Posts: 773
Joined: 04 Aug 2018
Branch: LEEDS
Country: UK
Role within the BCSS: Member

Re: Time for a name change?

Post by el48tel » Fri Jan 11, 2019 10:27 pm

BrianMc wrote:
Fri Jan 11, 2019 4:00 pm
......

SucculentWorld. One word!

It’s kind of catchy in a naughties way and encompasses all our favoured plants 😉
...apart from maybe desert growing bromeliads and some winter growing bulbs 🤔

If that is not future looking enough how about.....
FatPlants one word 😉

Or is this too politically incorrect 😜
Love #1
#2 might be a touch close to non-PC
Continuing a journey of discovery as I grow cactus seeds and offsets, and discover all kinds of wonderful plants in Cactus Nurseries. Just love Echinopsis, Lithops, Aeoniums and Gymnocalycium .... and....and .... now discovering Rebutia (thought I'd never bother having lost one a winter ago) and Sulcorebutia and Aylostera .... from where did those Echinocereus plants arrive?
User avatar
Liz M
BCSS Member
Posts: 3005
Joined: 22 Dec 2007
Branch: MACCLESFIELD & EAST CHESHIRE
Country: United Kingdom
Role within the BCSS: Member
Location: The North West of England
Contact:

Re: Time for a name change?

Post by Liz M » Fri Jan 11, 2019 10:52 pm

When I was reading all the previous posts on this subject, I thought SucculentWorld! Then another think produced SucculentsWorld. Only a small difference but it may make the reader think, 'Is there more than one succulent or type of succulent?' It means succulents and cacti to those who know and a query to those who don't.
Obsessive Crassulaceae lover, especially Aeoniums but also grow, Aloes, Agaves, Haworthias and a select number of Cacti.
User avatar
Peter
BCSS Member
Posts: 2553
Joined: 22 Mar 2007
Branch: None
Country: UK
Role within the BCSS: Member
Location: Shropshire

Re: Time for a name change?

Post by Peter » Sat Jan 12, 2019 8:06 am

I can't see any point in calling it anything to do with succulents. If the idea is to give the title more gravitas as originally proposed - presumably with a view to attracting more readers (via membership), the title should be relevant to what the public in general knows. And that means cactus because that's the word that worldwide is known and if you lose that word you lose significance. Whilst respecting the good work that succulent growers do - and accepting that cacti are succulent plants - if the purpose of the journal is to entertain and inform us but also arouse the interest of non-members, it must contain that premium word. If however, the journal's just there for us, what's the point of all this gravitas stuff, let's just call it ' Al's quarterly update'.

And it has to be acknowledged that what we term as succulent plants (excepting cacti) are not on their own in nature. There are many other types of succulent plants, therefore the title could be construed as misleading. Of course, other journals in other countries have adopted the succulent title for their journals but I for one, see only disadvantage for us here.

As it is, I've not seen a better title as yet and in order to give succour to those who've had long sleepless nights worrying about journal titles, perhaps we should leave things as they are.
User avatar
Mike P
BCSS Member
Posts: 2043
Joined: 26 Nov 2007
Branch: BROMLEY
Country: UK
Role within the BCSS: Branch Secretary
Location: Forest Hill

Re: Time for a name change?

Post by Mike P » Sat Jan 12, 2019 10:20 am

Or go down the British medical journal route and use BCSSJ....
Mike
Secretary Bromley Branch
JaneO
Registered Guest
Posts: 915
Joined: 22 Jan 2009
Branch: None
Country: UK

Re: Time for a name change?

Post by JaneO » Sat Jan 12, 2019 11:03 am

In for apenny....

CactuSphere
User avatar
ragamala
BCSS Member
Posts: 565
Joined: 28 Feb 2016
Branch: NORTH FYLDE
Country: UK

Re: Time for a name change?

Post by ragamala » Sat Jan 12, 2019 11:12 am

JaneO wrote:
Sat Jan 12, 2019 11:03 am
In for apenny....

CactuSphere
https://kcdesign.london/fabric-1/cactusphere-fabric
RogerF
BCSS Member
Posts: 66
Joined: 25 Apr 2011
Branch: EDENBRIDGE
Country: England
Role within the BCSS: Member

Re: Time for a name change?

Post by RogerF » Sat Jan 12, 2019 9:18 pm

+1 for SucculentsWorld
Post Reply